Want To Build SEO Authority for Your Website? Here Is a #NoFollow List

Search Engine Optimization is as huge a field as the space. And what makes SEO similar to space are the ongoing Panda updates from Google. The online medium is crammed up with bogus information pertaining to SEO. We, therefore, have compiled a list of things that actually don’t work to build SEO authority for your website.

More pages means more traffic

Many believe that getting more traffic to one’s website is possible by just increasing the page count. Creating content only to increase pages does not give results. To get more traffic, it is important to focus on the content quality, and not quantity. Creating numerous pages that lack good content deteriorates a website’s ranking on SERP.

Top rankings means greater traffic

Top ranking parameters may certainly give you greater visibility but that does not mean greater traffic or click-through rates. There are 2 reasons for this argument-

• Following an inappropriate keyword strategy where you try to rank for keywords which don’t have any association with your field.
• Lack of user appeal in your meta descriptions

The solution is to use Google Adwords to create a proper keyword strategy related to your business. Ensure to use appealing meta descriptions to get people to the site.

Tip- It is a good rule of thumb to think about what would entice you to click through.

Large scale guest blogging builds SEO authority

In the times of yore, before Penguin 2.0 was launched, people carelessly wrote content even irrelevant to their field just to get a backlink. Guest blogging is a different scenario now where Google prefers those websites that receive guest posts from highly authoritative and relevant websites.

Contact us and we will help you prepare and execute a comprehensive Search Engine Optimization program.

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Are Your Content Marketing Efforts In Alignment With the Phantom?

You must be aware of Google’s ruthless “Phantom Update” which hit in early May; perhaps you might have even experienced the consequences of the same. This blog specifically aims to refine your content marketing strategy such that it meets the standards of The Phantom Update considering that content is the main aspect of your digital marketing plan.

Avoid Duplicate posts-

The Phantom strictly abhors duplicate content retrieved from multiple sites. It also punishes near-duplicate content which is the result of mere rehashing of existing content with major chunk of content remaining copied. This is a common problem with e-commerce websites with thousands of SKUs.

Avoid “Low-Quality Content”

Creating “phantom-friendly” content requires you to understand what to avoid. For instance, the primary sites targeted were those which contained low-quality how-to content, and click bait articles. Some even had pages of stacked videos, pages difficult to navigate, and sites filled with irrelevant supplementary information. Do you know what all of them have in common? Sufficient amount of “thin content”. It is content which has no real value.

Solution-

Be regular in adding unique content bits; rewrite the descriptions as new and always try to make your content 100% plagiarism free.

Conclusion-

You must be aware of web pages which just dump copied content from other websites. They are known as “Doorway pages”, used for spamdexing. It is often done to deceive the visitors who are looking for particular information and land up on a page consisting of irrelevant information. It also deters rather than improving your SEO content marketing efforts.

An efficient SEO strategy always emphasizes on creation of genuine content.

Feel free to consult our Dubai SEO Services company on the same.

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Why E-Mail Marketing Is One Of The Most Cost-effective Marketing Gimmick?

How are your able to lure customers with sophisticated list management, long and short copy, and stunning videos; all at one go? With the help of email marketing. (And not to forget, you can achieve all this at lower cost than many comparative marketing modes.)

Features of email marketing which differentiates it as a marketing tool-

List management and segmentation- Splitting your lists enable better targeting and garners more new subscribers to your website.

World map of subscribers- This feature enables you to locate your email marketing subscribers.

Instant email campaign reports (Google analytics-enhanced customer tracking) - This enables identifying and responding to the person who forwarded your email. You will also know the bounce rate of your emails and more such real-time data reports.

If you are looking for comprehensive Email Marketing Services, we are happy to serve you with realistic methodologies to give you results. Whether it is Bulk Email Marketing, creating and implementing effective Email Marketing Strategies or creating engaging Email Marketing Campaigns; we will do it for you.

Importance of email marketing templates-
 
Your brand identity comes as the 1st impression. It is something your subscribers and customers must remember. And that happens when your templates are not just eye-candy but intellectually demanding. We offer customized email marketing templates. This stimulates the interest buds of the person whenever he sees your template. Due to its unique appeal, the brand gets nailed into the minds of the customer.

Eager to get started? Contact us and receive the best assistance.

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What Facebook’s Latest Algorithm Update Means For Marketers and Brands?

Social media marketing is obviously subjected to many changes and is verily affected by algorithmic updates of social medial platforms. There’s much focus concentrated on Google updates, however, social media updates are equally important for marketers. In this blog you will learn about what Facebook’s latest algorithm update means for marketers.

Highlights:

Facebook's new attempt is to balance content received in the news feed from friends and other pages.

Facebook’s update aims towards “prioritization” of content from friends over brand pages.

What impact this will have on your social media strategy?
 
The impact of these changes may need you to tweak your social media (give link to smo page) strategies considerably.

It will have a considerable impact on your page’s distribution which will differ considerably based on your audience and posting activity. In certain cases, post reach as well as referral traffic can see potential declines.

Tip- Your pages must regularly include posts which your target audience find meaningful.

How will it affect marketers? 

We already know the dwindling efforts of Facebook’s “free reach to users” facility over the last few years. The recent change points to Facebook’s efforts to push heavily for paid social reach.

In simple words, Facebook is emulating Google by asking brands to pay more to reach targeted users; coherently also enhancing user experience.

Much like Google encourages best practice in search; Facebook will encourage brands to produce content on their pages that people will actually want to see, creating a better user experience for Facebook in general. 

Share your thoughts? The comments section is all yours.

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How Digital Thank You Notes Help Establish A Loyal Customer Base?

A thank you note is always beneficial in every aspect of life. And this concept is no alien to social media strategies.

Here, we shall discuss how using social media, you can send thank you notes to build a loyal customer base.

Don’t lax:

Many businesses tend to lax while sending “thank you” notes. However, don’t forget that customers are emotional people. And there is no better way to earn their loyalty than expressing gratitude towards them.

How Facebook can be used to generate personalized thank you notes?

Facebook can be used to send and share personalized thank you notes.
Let’s understand through a few illustrations-

Restaurant chain | Thank you note

Thanks to Wilbur Hans (regular customer) for telling us that our pasta tastes the best! We invite you for a mouthwatering meal under a lovely evening roof. Awaiting your visit again!

Bank | Thank you note

Thanks to Mrs. Shae Wilbert for staying invested in our bank for 7 years now. We have organized a small party for our loyal customers and you are invited!

One great benefit of digital thank yous” is-

Unlike traditional thank you cards, social or digital "thank yous" are likely to attract instant replies like “"you're welcome". This enhances conversations which ultimately lead to the spread of brand’s goodwill around a greater community.

Bonus tips:

You can make your own digital thank you cards. For instance, Red Stamp app for iOS lets you create real cards and send them. It also allows you to create free digital versions.

You can select from a great variety of thank you card templates available online.

Make thank you notes as a crucial part of your Social Media Strategy

So don’t forget to say…

Want to share something? The comment box is all yours.

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Content Writing Lessons For the B2C Marketers From The Expert

“Nothing is better learned than watching the masters do it”. In this blog, you are about to witness the content writing lessons from a brand who is just doing it perfectly.

Don’t compare reality with myth:

Some may think that content has taken a backseat on the basis of the perception that visuals rather than words provide enhanced brand experience.
 
However, the truth is that visuals are successful when backed by well articulated brand vision through alluring copy.

Content writing lessons for the B2C Marketers: Red Bull

The below picture would seem as dull as an empty skull if posted with a caption like: “Kim Miller’s cool jump #snowboarding.” 

However, Red Bull opts for: “Boy, rise for the #HippieJump as done by Kim Miller #snowboard”

Some may say, “What in the world is #HippieJump?

However, that’s the crux. I’m not the target audience here. Red Bull knows their target audience. I am a nudnik; however, it may just purposely appeal me. And that is called great copywriting or content writing. It is about knowing your audience well and making the required minute edits which build loyal fans.

Why knowing your audience is important?

It is what makes risk-taking easier. Brands which are ignorant about their audience get lost in the pool due to dull and generic content creation. Great brands don’t appeal to everyone which increases their chances of success.

Why content has a significant importance in brand’s continuity?
It is widely acknowledged that a brand’s continuity depends on its ability to proclaim a singular voice to be easily understood and remembered by the target audience.

Need any help for effective content creation? Visit here.

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Client Case Study - Russian Network

With growing numbers of Russian tourists and residents in Dubai, Cosmos dedicated network offers luxury brands the chance to reach this particular audience through several targeting channels such as Women/ Lifestyle, Business, Travel, Social…etc
UAE Unique Visitors : 360, 000
UAE Page Views/Impressions: 3.6 Million                       
Targeting: behavioral targeting and channel/category targeting

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