Tuesday, 14 July 2015

Are Your Content Marketing Efforts In Alignment With the Phantom?

Posted by Cosmos Star Consultant on 02:06 with 32 comments
You must be aware of Google’s ruthless “Phantom Update” which hit in early May; perhaps you might have even experienced the consequences of the same. This blog specifically aims to refine your content marketing strategy such that it meets the standards of The Phantom Update considering that content is the main aspect of your digital marketing plan.

Avoid Duplicate posts-

The Phantom strictly abhors duplicate content retrieved from multiple sites. It also punishes near-duplicate content which is the result of mere rehashing of existing content with major chunk of content remaining copied. This is a common problem with e-commerce websites with thousands of SKUs.

Avoid “Low-Quality Content”

Creating “phantom-friendly” content requires you to understand what to avoid. For instance, the primary sites targeted were those which contained low-quality how-to content, and click bait articles. Some even had pages of stacked videos, pages difficult to navigate, and sites filled with irrelevant supplementary information. Do you know what all of them have in common? Sufficient amount of “thin content”. It is content which has no real value.

Solution-

Be regular in adding unique content bits; rewrite the descriptions as new and always try to make your content 100% plagiarism free.

Conclusion-

You must be aware of web pages which just dump copied content from other websites. They are known as “Doorway pages”, used for spamdexing. It is often done to deceive the visitors who are looking for particular information and land up on a page consisting of irrelevant information. It also deters rather than improving your SEO content marketing efforts.

An efficient SEO strategy always emphasizes on creation of genuine content.

Feel free to consult our Dubai SEO Services company on the same.

32 comments:

  1. Digital Marketing is one of the most promising field which is giving a tough tie for traditional marketing methods.
    digital marketing course in chennai|Digital Marketing training in chennai|digital marketing courses in chennai

    ReplyDelete
    Replies
    1. IEEE Final Year projects Project Centers in Chennai are consistently sought after. Final Year Students Projects take a shot at them to improve their aptitudes. IEEE Final Year project centers ground for all fragments of CSE & IT engineers hoping to assemble.Final Year Projects for CSE

      Spring Framework has already made serious inroads as an integrated technology stack for building user-facing applications. Spring Framework Corporate TRaining .

      Specifically, Spring Framework provides various tasks are geared around preparing data for further analysis and visualization. Spring Training in Chennai

      The Angular Training covers a wide range of topics including Angular Directives, Angular Services, and Angular programmability.Angular Training

      Delete
  2. The digital marketing is the powerful marketing media which is used to promote the product or brand. The digital marketing activities include search engine optimization, email direct marketing, social media optimisation, advertising.
    Digital Marketing Training in Chennai | Digital Marketing Course in Chennai

    ReplyDelete
  3. The strategy you have posted on this technology helped me to get into the next level and had lot of information in it. The angular js programming language is very popular which are most widely used.
    Angularjs Training in Chennai | Angularjs training Chennai

    ReplyDelete
  4. Great blog thanks for sharing. The digital marketing company in chennai providing a best digital marketing service in chennai.

    ReplyDelete
  5. Nice! you are sharing such helpful and easy to understandable blog. i have no words for say i just say thanks because it is helpful for me.






    Dot Net Training in Chennai | Dot Net Training in anna nagar | Dot Net Training in omr | Dot Net Training in porur | Dot Net Training in tambaram | Dot Net Training in velachery









    ReplyDelete
  6. Thanks for sharing innovative digital marketing experience with the best digital marketing agency in Chennai, we’re focusing quality work competitors to compete with and make use of e-resources in the smartest way to optimize your visibility.

    ReplyDelete
  7. Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. Most people tune out traditional means of advertising. Only 1 in 6 television commercials actually generate a positive return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision based on the input of friends and family. Social media marketing provides the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more prevalent today through social media than any other time in the history of business. Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan... Marketing Blog

    ReplyDelete
  8. This is additionally a generally excellent post which I truly delighted in perusing. It isn't each day that I have the likelihood to see something like this.. data science course in chennai

    ReplyDelete
  9. Hey friend, it is very well written article, thank you for the valuable and useful information you provide in this post. Keep up the good work! FYI, please check these depression, stress and anxiety related articles:
    Essay On Gallantry Award Winner , How to use credit cards wisely and make money, 365 Tales from Indian Mythology PDF Free Download

    ReplyDelete
  10. Thanks for sharing beauty diy providing a best Skin and hair care products in chennai. Run your saloons and spa tying up with the best cosmetics shop in chennai we also have Pedicure/Manicure kits,Serums,Fairness Night Crème,Spf,Hair serums, 100% Pure Argan Oil,Natural Body and Face washes,Hair Wash etc…Quality is the only Motto we have!

    ReplyDelete
  11. Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. Most people tune out traditional means of advertising. Only 1 in 6 television commercials actually generate a positive return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision based on the input of friends and family. Social media marketing provides the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more prevalent today through social media than any other time in the history of business. Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan... Advertising agencies Greensboro nc

    ReplyDelete
  12. buy twitch followers A NEW WAY TO GAME! IS THE XBOX 360 KINECT THE RIGHT NEXT GADGET FOR YOU? There are a plethora of game systems and games out there. Why should you consider the xBox 360 and the new Kinect? What will the Kinect do for you? Some have claimed it will change your life, will it do that? What games are available for the Kinect and do they really work well enough to justify the cost, the time, and the trouble? Is there enough variety to suit your needs?

    ReplyDelete
  13. It's 11.27 am. A message comes in to my BlackBerry from someone posting something on my Facebook wall. I'm assuming he think he's using social media marketing correctly. purchase youtube subscribers

    ReplyDelete
  14. The challenge is that agents are bombarded with hundreds, even a thousand, query letters every month. From that huge pile, they may select two to request a portion of the manuscript. Publishing companies

    ReplyDelete
  15. https://www.visualaidscentre.com/service/eyes-specialist-delhi/ If you are like many homeowners, your house is among the most significant investments that you own. In addition to being your largest asset, it is the place where you live, entertain and more. By keeping your home well-maintained and making improvements as needed, you can easily maintain or improve its value while also enjoying increased pride of ownership. However, many home improvement projects can be costly, and you may be looking for a way to make home improvements more affordable. By following a few key tips, you can enjoy the benefits associated with improving your home without paying more than necessary for those improvements.

    ReplyDelete
  16. you will need support or suggestions, write me privately.
    I interested in your implementation/use case.
    the best situs slot terbaik
    Togel2win
    daftar bo bonanza
    Slot gampang menang

    ReplyDelete
  17. https://www.visualaidscentre.com/lasik-eye-surgery-in-delhi/ It was only in the 1970 when video games started becoming a tool for entertainment and fun. Ever since, the industry of video and computer games has not looked back. The entertainment industry saw video games increase at a galloping speed in the next few decades. In the world of technology and innovation, computer games have played an important role.

    ReplyDelete
  18. https://onohosting.com The Xbox was an instantaneous hit with avid gamers as quickly as it entered the marketplace. As you would have anticipated, the new Xbox 360 gamers have began immediately to try to find out ways to make burned copies of their console games, and the way to play backed up Xbox games on their systems. Much to their dislike, the developer's copy protection, was a problem that might be overcome solely by installing a modification chip on the Xbox console's motherboard.

    ReplyDelete
  19. seo export SEO PowerSuite is a package which can help you with each factor of SEO to enable you to improve the search results overall performance of one's web site. This particular SEO PowerSuite review provides you with an in depth information with the benefits and features provided by SEO PowerSuite.

    ReplyDelete