The digital age has taken the insurance industry by storm. Over 85% of all insurance buyers use online research to purchase insurance. Digital marketing has changed the way we keep in touch with and are identified by potential customers. It is by far the most efficient client-acquisition tool. If you can’t be found on the web, you stand to miss out on enormous potential growth.
It is important that insurance agents understand how digital tools can be utilized to attract new customers. It can also be used to strengthen relationships with existing customers through social media marketing, search engine optimization and Internet marketing. Despite the fact that digital marketing tools are an ideal fit for insurance agents, they are scarcely being used due to lack of time or expertise. A few simple steps can be undertaken to start an effective digital marketing strategy. They are as follows:
- Invite questions: Since insurance is something everyone has questions about, a great way to gain the trust of potential customers and to increase their awareness about your product is to start by inviting questions. This can be done through blogs, social media, or on your website.
- Answer them for free: People are always looking out for the occasional freebie, and answering their questions for free helps to build trust and is also a great endorsement of your abilities.
- Offer advice: Since the main aim of digital marketing is to attract potential clientele, offering valuable advice increases the likelihood that people will come back to you in a professional capacity. People are constantly researching insurance policies online and a great way to capture the bulk of that research traffic is to have informative blogs, whitepapers and other such resources on your website.
- Social media optimization: A great way to be proactive is to start by sharing your content widely across social channels and creating new blog content every week. You can either do this by employing a digital marketing company who can do this for you or devising a strategy and starting once you are ready.
The insurance industry is evolving constantly and it is time to adjust your marketing strategy before you are left behind.