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It is important that insurance agents understand how digital tools can be utilized to attract new customers. It can also be used to strengthen relationships with existing customers through social media marketing, search engine optimization and Internet marketing. Despite the fact that digital marketing tools are an ideal fit for insurance agents, they are scarcely being used due to lack of time or expertise. A few simple steps can be undertaken to start an effective digital marketing strategy. They are as follows:
- Invite questions: Since insurance is something everyone has questions about, a great way to gain the trust of potential customers and to increase their awareness about your product is to start by inviting questions. This can be done through blogs, social media, or on your website.
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- Offer advice: Since the main aim of digital marketing is to attract potential clientele, offering valuable advice increases the likelihood that people will come back to you in a professional capacity. People are constantly researching insurance policies online and a great way to capture the bulk of that research traffic is to have informative blogs, whitepapers and other such resources on your website.
- Social media optimization: A great way to be proactive is to start by sharing your content widely across social channels and creating new blog content every week. You can either do this by employing a digital marketing company who can do this for you or devising a strategy and starting once you are ready.
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