Today, almost every business out there has a website or wants to own one. This is simply because people have begun to trust the internet more than word-of-mouth. Moreover, a business can get better exposure online than to simply advertise in the newspaper which is more of a local form of advertising.
Having a website for your business is good; but again, the internet is full of them. Your competitor probably got one up before you. Yes! An online presence is important; something which gives your website and brand a social profile along with the brand awareness it needs. Today, creating an online presence is something which every brand needs and strives to achieve. One of the ways to do that is for your website to show up in search engine results. Almost every user out there begins searching for a product or a brand online, by typing in a related query and if your website has been scanned through and analyzed by search engine crawlers, only then will it show up in their search result listings.
This is where SEO or search engine optimization hops in. Search engine optimization (SEO) is skill and a technique. It helps search engines like Google, Bing, Yahoo and many more to list your website on their search results. The better the search engine optimization done for your website, the better will it rank and every website out there wants to be number one. Simply put, SEO gives your website a profile, telling the web ‘what you do’ and putting you in a category for the world to find.
Search engine optimization is not one single technique; it is the culmination of using the right content (words) on your website. Yes! If you do not know this yet, every website out there is scanned through by search engine crawlers. Crawlers are small programs that have only one task and mission which is to find, segregate and categorize websites on the internet. They do a great job considering the entire World Wide Web consists of over 20 billion pages. As complex as the task sounds, crawlers only take a look at the text matter on every page, which is why it is necessary that your website contains the right text and content.
Website optimization is a tiring task that consists of finding the right keywords and placing them in the right spots on your webpage so that crawlers find them and categorize your website in the vastness of the internet. The problem here is most people do not realize that the content they have on their website may not be relevant to the product that they are selling. For e.g. an online trading website may go on about tips and tricks of trading online, without even mentioning the most important word that users are searching with such as ‘Forex’.
Search engine optimization helps businesses with finding the right words that promote their business and compare those with what the world is typing in to search for them. The best keywords are chosen and are imprinted on the website in various places which include the content, meta-tags, page titles, headings, including back-link buttons and titles for images. Basically, everything that is text must contain the right keywords in the right quantity. Quantity is all about balance here as search engines would simply consider too many keywords in one place as an advertisement and simply skip your page.
Getting the right balance of relevant keywords and more importantly meaningful content is the only way a business or individual website can be recognized and pushed up the online search listings. Which is why it necessary that one gets them right when a website is created and avoid any unnecessary loss of rankings; after all the trouble has been taken to invest in one.