Monday 12 November 2012

Digital Marketing Tips for Insurance Agents

Posted by Cosmos Star Consultant on 03:27 with 126 comments

The digital age has taken the insurance industry by storm. Over 85% of all insurance buyers use online research to purchase insurance. Digital marketing has changed the way we keep in touch with and are identified by potential customers. It is by far the most efficient client-acquisition tool. If you can’t be found on the web, you stand to miss out on enormous potential growth.

It is important that insurance agents understand how digital tools can be utilized to attract new customers. It can also be used to strengthen relationships with existing customers through social media marketing, search engine optimization and Internet marketing. Despite the fact that digital marketing tools are an ideal fit for insurance agents, they are scarcely being used due to lack of time or expertise. A few simple steps can be undertaken to start an effective digital marketing strategy. They are as follows:

  • Invite questions: Since insurance is something everyone has questions about, a great way to gain the trust of potential customers and to increase their awareness about your product is to start by inviting questions. This can be done through blogs, social media, or on your website.

  •  Answer them for free: People are always looking out for the occasional freebie, and answering their questions for free helps to build trust and is also a great endorsement of your abilities.

  • Offer advice: Since the main aim of digital marketing is to attract potential clientele, offering valuable advice increases the likelihood that people will come back to you in a professional capacity. People are constantly researching insurance policies online and a great way to capture the bulk of that research traffic is to have informative blogs, whitepapers and other such resources on your website.

  •  Social media optimization: A great way to be proactive is to start by sharing your content widely across social channels and creating new blog content every week. You can either do this by employing a digital marketing company who can do this for you or devising a strategy and starting once you are ready.


The insurance industry is evolving constantly and it is time to adjust your marketing strategy before you are left behind.




Friday 2 November 2012

How a Proper Marketing Plan Can Help One Achieve Maximum Efficiency?

Posted by Cosmos Star Consultant on 01:09 with 5 comments
Marketing Plans

Marketing gurus around the world will tell you that without marketing and advertising one cannot get anywhere. These campaigns play a vital role in establishing the identity of a product and in making it a brand anyone can recall at the drop of a hat. As a matter of fact, no matter its size, every organisation is aware of the level of competition it faces in the marketplace. So, what are the best tips one needs to follow to achieve maximum target market infiltration via marketing campaigns? Let’s look at the ones listed below:

Bull’s Eye:  The first and most important thing you need to do is create a niche for yourself. Target the right kind of audience that suits your product and you can never go wrong. The basic idea is to persuade your target audience to choose your products over your competitors’. Make sure that you understand who your audience is and what they want from you, before you try to sell anything to them. This in turn will increase your sales and profits and help you flourish in the market.

Right Channel: Don’t over think when it comes to deciding the means of reaching your target audience. Figure out which channel would be the most effective means of gaining their attention. For example, there is a vast difference between the types of audience for a direct mailer campaign and for a social media campaign. Similarly, a combination of both would appeal to a completely different set of people. You can use research data to figure out the channels that your target segment is most likely to pay attention to.

Establish yourself:  Unless people know that what you offer can be of benefit to them, they won’t opt for your products. Hence, establish your credibility via various methods. For instance, you could write articles for the foremost industry-related publications. You could also give out catalogues and brochures which answer FAQ’s or maintain a blog that features similar literature.

Be honest:  They say what goes around comes around. So if you want people to trust your organisation and its products and services, make sure that you are trustworthy and honest in all your endeavors. Once you have lost your reputation by being dishonest or cheating someone out of their hard-earned money it is very hard to build a name for yourself again.

Ingenuity and research go hand in hand when it comes to converting a potential customer into a consumer. Be very thorough while designing a marketing plan. Unless you pay the utmost attention to details like imagery and language, there is a good chance that they will completely ignore your product, since it didn’t make much of an impression on them. Plan properly and success is sure to be yours! All the best!