Saturday 25 February 2012

Does your brand have a website or a web presence?

Posted by Cosmos Star Consultant on 04:07 with 4 comments

Almost every business today needs to be online. Forget businesses, even the common man needs an online presence these days, in an age where the internet influences every facet of our social and professional lives.

Even the common man gets an online presence almost involuntarily. This unknowingly happens if an individual has an online profile with aid from a social media website or even as a member of an organization or association that has a member directory listing online.

Yes, being online is very important; both for upcoming as well as existing brands. Which brings us to an important question; “does your brand have a website or an online presence?”

A website is the face of a company or a brand on the World Wide Web. Times have changed and simply having a great product will not do. Since 80 percent of consumers will check out a website after looking at a commercial, a website for a brand is vital. A website is a space to display the product features or the services that go with it a brand/product; basically a product display but one that is ‘online’ for the world to see.

But a website can only do that much by itself; meaning, it cannot sell a product if the masses do not know about it. This is where an online presence comes in handy. An online presence will give your website (brand) a social profile, giving it reach and recognition online. But an online presence does a lot more and requires continued attention.

People often confuse a website with web presence; they are two completely different things as mentioned above. A web/online presence can be acquired without the help of a website (with social media, blogs etc.) but a website will be hard to find or rather be left out in the vastness of the internet and can remain dormant without most people (or even nobody) even knowing about it.

With the right expertise, persevering attention and online presence management, one can develop a healthy and lasting, online presence which translates into brand awareness. One would simply need to cover all of the following factors in order to create a great online presence.

Utilizing the right keywords:

The ‘almighty’ keyword is an excellent tool if used correctly, to drive web traffic to one’s website. Keywords are critical; which means choosing the wrong ones would simply result in a low impact and shabby results. Keywords form the foundation when it comes to building an online presence which is why it is necessary that the most effective (but unique) ones are selected so as to drive and divert traffic over and over again.

Web Design:

Fact or not, great web design is hard to find online, but with increasing competition between brands, companies are trying to take every website to the next level. This they do, by delivering an experience, rather than simply relaying information to a potential user. The idea here is to convert that user into leads – that will come back – bringing more users in bargain for information or an experience. An intuitive and clear cut system of delivering content quickly is a must because nobody wants to visit a crowded and scruffy website.


Website Content and Social Media integration:

The content of the website must be delivered in a way that it provides good and interesting discussions while answering all the queries of the visitor. The right content for a webpage coupled with effective keywords is vital, as that is what will grab attention along with the aforementioned user experience. Social Media along with blogs have changed the way in which a company can achieve a better online presence.

They help build your brand; giving it better reach in a less technical but more direct and social channels. Social Media with its widespread roots can make for a quick, in-depth and responsive feedback system for a new brand or even an existing one.


The bottom line however lies in the right, balanced implementation of the above factors for the proper delivery of healthy brand awareness via a well-oiled online presence.


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