Can Every Page Gain Traffic Year After Year?

Website pages may not garner traffic throughout the year, every year. However, most website pages can give way better results rather than being unindexed and forgotten in a few months or years. Here are some ways to make your web pages’ evergreen.

1. Create content that is search and reader friendly
The major fault with major SEO practices is the notion that evergreen content is that which appeals to users rather than search engines. You must have heads statements like, “Create content for readers and not search robots.”

However, get one thing clear that content can’t be evergreen unless it is indexed by search engines. After all search engines will only make your website appear in the search results for readers to read!

2. What’s the nub of evergreen content?
Relevance….

Yes, the whole idea that backs evergreen content is derived from relevancy. Relevancy to the readers, to the search engines.

However, relevancy can differ for different personality types. For instance, for a history-seeker, an old web page content might sound sense. On the other hand, it is irrelevant to one who seeks latest information. Therefore, you need to have a thorough understanding about your reader, your target market. In this way you’ll produce content that makes complete sense and lead to better output.

3. Is it fine if certain web page does not give evergreen results?

Yes, it is absolutely alright. You should know that upsurge in search volume for such content is worth the additional traffic during certain period of time. It may not last for years, but it brings in significant traffic during the time it lasts.

For instance, “2015 Best Practices for SEO” will become less important in 2016.
Contact our reliable SEO Dubai Company for any assistance.

Image Source: searchenginepeople.com

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Are Your Content Marketing Efforts In Alignment With the Phantom?

You must be aware of Google’s ruthless “Phantom Update” which hit in early May; perhaps you might have even experienced the consequences of the same. This blog specifically aims to refine your content marketing strategy such that it meets the standards of The Phantom Update considering that content is the main aspect of your digital marketing plan.

Avoid Duplicate posts-

The Phantom strictly abhors duplicate content retrieved from multiple sites. It also punishes near-duplicate content which is the result of mere rehashing of existing content with major chunk of content remaining copied. This is a common problem with e-commerce websites with thousands of SKUs.

Avoid “Low-Quality Content”

Creating “phantom-friendly” content requires you to understand what to avoid. For instance, the primary sites targeted were those which contained low-quality how-to content, and click bait articles. Some even had pages of stacked videos, pages difficult to navigate, and sites filled with irrelevant supplementary information. Do you know what all of them have in common? Sufficient amount of “thin content”. It is content which has no real value.

Solution-

Be regular in adding unique content bits; rewrite the descriptions as new and always try to make your content 100% plagiarism free.

Conclusion-

You must be aware of web pages which just dump copied content from other websites. They are known as “Doorway pages”, used for spamdexing. It is often done to deceive the visitors who are looking for particular information and land up on a page consisting of irrelevant information. It also deters rather than improving your SEO content marketing efforts.

An efficient SEO strategy always emphasizes on creation of genuine content.

Feel free to consult our Dubai SEO Services company on the same.

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Content Writing Lessons For the B2C Marketers From The Expert

“Nothing is better learned than watching the masters do it”. In this blog, you are about to witness the content writing lessons from a brand who is just doing it perfectly.

Don’t compare reality with myth:

Some may think that content has taken a backseat on the basis of the perception that visuals rather than words provide enhanced brand experience.
 
However, the truth is that visuals are successful when backed by well articulated brand vision through alluring copy.

Content writing lessons for the B2C Marketers: Red Bull

The below picture would seem as dull as an empty skull if posted with a caption like: “Kim Miller’s cool jump #snowboarding.” 

However, Red Bull opts for: “Boy, rise for the #HippieJump as done by Kim Miller #snowboard”

Some may say, “What in the world is #HippieJump?

However, that’s the crux. I’m not the target audience here. Red Bull knows their target audience. I am a nudnik; however, it may just purposely appeal me. And that is called great copywriting or content writing. It is about knowing your audience well and making the required minute edits which build loyal fans.

Why knowing your audience is important?

It is what makes risk-taking easier. Brands which are ignorant about their audience get lost in the pool due to dull and generic content creation. Great brands don’t appeal to everyone which increases their chances of success.

Why content has a significant importance in brand’s continuity?
It is widely acknowledged that a brand’s continuity depends on its ability to proclaim a singular voice to be easily understood and remembered by the target audience.

Need any help for effective content creation? Visit here.

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