What Facebook’s Latest Algorithm Update Means For Marketers and Brands?

Social media marketing is obviously subjected to many changes and is verily affected by algorithmic updates of social medial platforms. There’s much focus concentrated on Google updates, however, social media updates are equally important for marketers. In this blog you will learn about what Facebook’s latest algorithm update means for marketers.

Highlights:

Facebook's new attempt is to balance content received in the news feed from friends and other pages.

Facebook’s update aims towards “prioritization” of content from friends over brand pages.

What impact this will have on your social media strategy?
 
The impact of these changes may need you to tweak your social media (give link to smo page) strategies considerably.

It will have a considerable impact on your page’s distribution which will differ considerably based on your audience and posting activity. In certain cases, post reach as well as referral traffic can see potential declines.

Tip- Your pages must regularly include posts which your target audience find meaningful.

How will it affect marketers? 

We already know the dwindling efforts of Facebook’s “free reach to users” facility over the last few years. The recent change points to Facebook’s efforts to push heavily for paid social reach.

In simple words, Facebook is emulating Google by asking brands to pay more to reach targeted users; coherently also enhancing user experience.

Much like Google encourages best practice in search; Facebook will encourage brands to produce content on their pages that people will actually want to see, creating a better user experience for Facebook in general. 

Share your thoughts? The comments section is all yours.

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Have A Yearning For Multi-Angled Videos? The Wait Is Over

Social media marketing is going to get a new avatar. This is so because there is going to be the birth of multi-angled videos.

Yes! You Will Be Able To Upload Videos with Multi-Angled Views:

YouTube has announced a novel feature this Wednesday. The feature is such that it allows users to upload videos with multiple camera angles. Viewers will then be able to toggle camera angles and that too on the fly. This all will happen while you watch the video!

What’s so special about this new feature?

It means that you will be now able to watch things differently. If you want to have a practical experience then watch the above video and you’ll know. In the video you’ll see a performance by Madilyn Bailey-the Titanium girl. What’s new in the video? Other than scintillating performance by Bailey, you’ll be able to view the video from 4 different angles!

Hence, it will make Social Media Marketing for companies more alluring. This mechanism when made public definitely has the potential to generate more views and therefore enhance the outcome of your social media strategies.

The wait is still on…for the rest:

For the rest we mean those living outside U.S for now. It’s because, this facility is currently available to only the desktop users in U.S.

Also currently, it is only Madilyn Bailey, the Titanium girl who currently uses the feature. She is an indie artist selected by YouTube for a test run.

However, Bailey is a polar singer having around 2 million YouTube subscribers. Her most popular videos include Titanium, which received close to 50 million views!

Conclusion:
This feature when made public will definitely give birth to a new way to connect to your target audience. It will change the way social media marketing is done. It will enable people, companies, brands and artists to connect with their target customers and fans as much as possible. And the experience, let alone, will be incredible!

Are you looking to start or level-up your social media marketing services? Contact us. Also you can share your comments below.

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