Thursday 29 January 2015

Is your Blogging engaging?

Posted by Cosmos Star Consultant on 02:52 with 2 comments
Does it keep for readers come back more?

Here are 4 ways to update your blog to improve the user experience

1.    Display content with cards
When you see the cards design, you probably think of Pinterest—bits of visual information at the reader’s fingertips. That’s why the card design is also effective for blogs to showcase multiple posts. A card design helps marketers showcase multiple pieces of content in a visually appealing way.

2.    Implement Responsive Design
Many people read blog content on the go—during their commute.
According to a Google study on mobile sites, 79% of users who don’t like what they find on a mobile site will look for the information they need on another site. Additionally, 52% of users said a bad mobile experience made them less likely to engage with a company.

3.    Personalize your Blog Content
It is important when you cater to multiple audiences, whether it’s different ages, specialties or roles within a company.
You give users a better experience by engaging them immediately and showing them targeted content.
This is great for testing and analytics, and allows them to segment interests and content even better.

4.    Include Interactive story telling
Readers now look for interactive elements within the blog posts. Find ways to incorporate them into your blog post design, whether it’s GIFs or special graphics that add to the article, Info-graphics to supplement the material or an actual interactive adventure.
Using new ways to engage audience helps in getting them to come back for more.


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