Perhaps the most interesting and most misunderstood new feature that HTML5 brings to web development and SEO is microdata. What is microdata? Microdata is a new set of vocabulary in HTML5 that allows web development companies to semantically tag information in such a way that it can be understood not only by humans, but also by search engines like Google and Bing. This in turns allows search engines to display information more intelligently.The SEO benefit to this is that Google has started rewarding website design companies who use microdata by displaying their websites’ information in search results more prominently than others.
These microdata-enhanced listings are displayed above the standard blue-link search results, giving them coveted first-place status on Google. On top of that, eye-tracking studies show that users tend to spend most of their time looking at and clicking on enhanced search results anyway, which means that if Google displays your microdata-enhanced listing, it will be given a twofold advantage over other websites’ search listings.
Don’t feel like taking the time to learn HTML5’s new microdata tagging language? Then take a look at Cosmos Star Consultants’ website design and SEO service packages, as we’ll be more than happy to do it for you.