Wednesday, 30 January 2013

HTML5 Microdata for SEO and Website Design

Posted by Cosmos Star Consultant on 23:01 with 19 comments

HTML5 Microdata
So far, microdata has been most thoroughly implemented in the case of recipes. Now, you can search Google for recipes and sort them by caloric information, cook time, user rating, ingredients, and many other factors besides.However, it’s only a matter of time before microdata implementation becomes standard industry practice for all sorts of information. The vocabulary is there to tag with microdata people, places, specific types of businesses, products, prices, reviews, phone numbers, and much more besides. The major search giants have partnered together to create a website called schema.org, which contains a complete listing of all supported microdata tags and instructions on how to implement them.

Perhaps the most interesting and most misunderstood new feature that HTML5 brings to web development and SEO is microdata. What is microdata? Microdata is a new set of vocabulary in HTML5 that allows web development companies to semantically tag information in such a way that it can be understood not only by humans, but also by search engines like Google and Bing. This in turns allows search engines to display information more intelligently.The SEO benefit to this is that Google has started rewarding website design companies who use microdata by displaying their websites’ information in search results more prominently than others.

HTML 5 for SEOThese microdata-enhanced listings are displayed above the standard blue-link search results, giving them coveted first-place status on Google. On top of that, eye-tracking studies show that users tend to spend most of their time looking at and clicking on enhanced search results anyway, which means that if Google displays your microdata-enhanced listing, it will be given a twofold advantage over other websites’ search listings.

Don’t feel like taking the time to learn HTML5’s new microdata tagging language? Then take a look at Cosmos Star Consultants’ website design and SEO service packages, as we’ll be more than happy to do it for you.

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