Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts

Tuesday, 15 March 2016

Search Engine Optimization Solutions To Improve Social Media Results

Posted by Cosmos Star Consultant on 22:01 with 38 comments
Social media results are incomplete without well-laid ‘search’ mechanism. Search engine optimization not only improves your ranking and visibility over search engines like Google but also across social media platforms like Facebook. In this article we share some easy solutions to improve Facebook visibility.

Think SEO in whatever you do
Write posts including search-based-hashtags like #buybagsonline if you are promoting the feature of online buying of bags. This should not be restricted to posts but also status updates, notes as well as links. You never know how these search supported algorithms might just help a person who is searching for related terms to know about your product, service or website!

For the business minded
Now for those who are using Facebook to gain business, here is a fact that needs widely open and attentive ears and eyes. Make sure that every piece of external content be it a post, blog, or news article is optimized for relative keywords particularly the title tag of the article.

To reach your audience fast!
Post such that the call to action is visible in the title tag itself. This makes it easier for search robots to give your post prior prominence in search results so that interested people can quickly access your Facebook page. (For this it is important your readers know what your Facebook page, post or blog is about; that’s why the recommendation of call to action and main keyword in the title.)

We realize the reluctance in giving up control over something so sensitive and most valuable-your business social media page and SEO process. We are a reliable Social Media Company trusted for providing increased business without any business or reputational damage.


Image Source: thinkpyxl.com

Tuesday, 14 April 2015

How Digital Thank You Notes Help Establish A Loyal Customer Base?

Posted by Cosmos Star Consultant on 00:13 with No comments
A thank you note is always beneficial in every aspect of life. And this concept is no alien to social media strategies.

Here, we shall discuss how using social media, you can send thank you notes to build a loyal customer base.

Don’t lax:


Many businesses tend to lax while sending “thank you” notes. However, don’t forget that customers are emotional people. And there is no better way to earn their loyalty than expressing gratitude towards them.

How Facebook can be used to generate personalized thank you notes?

Facebook can be used to send and share personalized thank you notes.
Let’s understand through a few illustrations-

Restaurant chain | Thank you note

Thanks to Wilbur Hans (regular customer) for telling us that our pasta tastes the best! We invite you for a mouthwatering meal under a lovely evening roof. Awaiting your visit again!

Bank | Thank you note

Thanks to Mrs. Shae Wilbert for staying invested in our bank for 7 years now. We have organized a small party for our loyal customers and you are invited!

One great benefit of digital thank yous” is-

Unlike traditional thank you cards, social or digital "thank yous" are likely to attract instant replies like “"you're welcome". This enhances conversations which ultimately lead to the spread of brand’s goodwill around a greater community.

Bonus tips:

You can make your own digital thank you cards. For instance, Red Stamp app for iOS lets you create real cards and send them. It also allows you to create free digital versions.

You can select from a great variety of thank you card templates available online.

Make thank you notes as a crucial part of your Social Media Strategy

So don’t forget to say…


Want to share something? The comment box is all yours.

Monday, 9 February 2015

Have A Yearning For Multi-Angled Videos? The Wait Is Over

Posted by Cosmos Star Consultant on 03:27 with 2 comments
Social media marketing is going to get a new avatar. This is so because there is going to be the birth of multi-angled videos.

Yes! You Will Be Able To Upload Videos with Multi-Angled Views:

YouTube has announced a novel feature this Wednesday. The feature is such that it allows users to upload videos with multiple camera angles. Viewers will then be able to toggle camera angles and that too on the fly. This all will happen while you watch the video!

What’s so special about this new feature?
It means that you will be now able to watch things differently. If you want to have a practical experience then watch the above video and you’ll know. In the video you’ll see a performance by Madilyn Bailey-the Titanium girl. What’s new in the video? Other than scintillating performance by Bailey, you’ll be able to view the video from 4 different angles!

Hence, it will make Social Media Marketing for companies more alluring. This mechanism when made public definitely has the potential to generate more views and therefore enhance the outcome of your social media strategies.

The wait is still on…for the rest:

For the rest we mean those living outside U.S for now. It’s because, this facility is currently available to only the desktop users in U.S.

Also currently, it is only Madilyn Bailey, the Titanium girl who currently uses the feature. She is an indie artist selected by YouTube for a test run.

However, Bailey is a polar singer having around 2 million YouTube subscribers. Her most popular videos include Titanium, which received close to 50 million views!

Conclusion:
This feature when made public will definitely give birth to a new way to connect to your target audience. It will change the way social media marketing is done. It will enable people, companies, brands and artists to connect with their target customers and fans as much as possible. And the experience, let alone, will be incredible!

Are you looking to start or level-up your social media marketing services? Contact us. Also you can share your comments below.