Search Engine Optimization Has Nothing To Do With Social Media?

Prior to the advent of social media players like Twitter and Facebook, search engine optimization was the sole medium to gain traffic in an organic manner. Today, you will often hear the buzz of social media almost everywhere. So does that mean social media has been successful to blur the line between SEO and social media? Let’s hear the experts.

Expert opinion

There is one band of experts that agree SEO and social media are two different subjects. However, the truth sways on the other side. Take the example of Google. Google created its own social media network- Google Plus that helps the search engine to get more traction or traffic. It is obvious that if you or your brand can get adequate number of people to talk about your product or service which has a link to your company’s website, interested people will click on the link to know more about your brand or company. This means greater number of people browsing your website which is the ultimate aim of search engine optimization process. Also as the traffic on your website increases, so does increases the chances of your website getting pushed to better visibility i.e. enhanced ranking on search pages.

Hence, we can say that social media definitely affects your search engine optimization outcome. And the line between SEO and social media is becoming thinner with time.

To know more about effective SEO, contact our expert team of SEO Dubai now!

Read More →

2 Search Engine Optimization Myths One Must Evade

Myth of Fact? It is time you stop believing the falsities of search engine optimization and start investing time productively to gain SEO benefits. Below are the SEO myths you should stop believing and following right now.

1.    It is only the top rank position that matters

You will find many articles on the net that focus on the importance of being present on the first page of search results. However, credible research studies prove that users many a times scroll down for other results as the top link does not always possess the information they are looking for. Therefore, ranking on the top of second page for instance is quite helpful to gain traffic. Also Google nowadays places the underdog results on various social recommendation pages and local pages. Hence, there are many avenues through which you can gain traffic and leads, and being a top ranker is no longer crucial.

2.    Incredible SEO outcome is possible without help

One cannot expect great results from simple SEO techniques learnt and executed. SEO is complex and only a skilled professional knows the various SEO touch points like online marketing, PR skills, coding and other technical aspects. Most business owners don’t own the expertise to conduct comprehensive SEO processes without which it produces no good outcome. As a result, businesses take help of professional SEO agencies that give good results. In this way the business owner can also focus on core tasks like searching for business opportunities, expansion and so on.

We are an SEO Company in Dubai that help small, medium and large businesses achieve their SEO targets with good outcome.

Image Source: http://www.marqana.com

Read More →

Effective Link-Building Schemes To Boost Off-Page Search Engine Optimization

In search engine optimization (SEO), do you know what a marketer’s most potent asset is? It is the inbound links. Off-page SEO undeniably accounts for a prominent role in boosting a web page’s rank for a specific keyword. Building relevant links to be channelled from external authoritative sites, must be a part of your SEO strategy. So let’s look at some key effective link-building schemes to boost your off-page search engine optimization outcomes.

Link-building schemes to boost Off-Page SEO:

Submission to authoritative website directories-

You have complete control over this particular link-building tactic, also mentioning its least influence when it comes to overall off-page search engine optimization. However, getting inbound links from sites that are highly authoritative is the first step towards jumpstarting your link-building efforts. Also the free websites make this tactic a go-getter.

Link bait content-

This refers to your ability to create remarkable content that influences others to willingly “link” with you. Now some label this with the term ‘link bait’ which simply means that your content is only there to attract attention and encourage users to link to your website. This is not at all the case. And if your content is naturally awesome and provides value to your target audience, why would you not want them to link to it? In fact great “link bait content” are often shared a lot, including various types of content like facts, infographics, viral videos, and controversial content.

Link building is “networking” -

Networking and relationship-building takes time. Here’s an effective trick. Start building relationships with relevant and influential bloggers in your industry who have authoritative and relevant websites through tweets. Engage them in “little link loves” by linking your blog to their content. Gradually, they will also link back to you when they find your content relevant to their audience!

Read More →